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Lack of valuable and measurable instruments that specifically help:
Provide leads and prospects with truly useful resources.
Improve brand awareness and value perception.
Increase understanding of audience's pains and needs.
Build credibility and trust.
Improve the overall bottom line.
By helping your leads and prospects with their pains and aspirations you're able to achieve key business goals:
Improve your audience's perception of your company.
Better know their challenges to align your marketing efforts.
Increase credibility and trust.
Improve the sales-ready lead rate.
A very basic