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Lack of mechanisms and tools that specifically help:
Provide customers with self-service resources.
Deliver more value beyond the purchase.
Understand customers' pains and needs.
Increase credibility and trust.
Improve customer experience and retention rate.
By assisting your customers with their challenges you can achieve important business goals:
Improve your customers' perception of your company.
Demonstrate independence and credibility.
Get more insight about your customers.
Reduce customer service costs.
Promote customer advocacy.
Increase cross-selling and up-selling opportunities.
A very basic