Learn More About Your Audience

Better help your audience by monitoring how they use your valuable tools.
We are thrilled to provide guidance to our clients on the steps to successfully help their leads, prospects, customers and sales teams. We’d love to hear from you, should you have a question.

Who is æBIGMARK?

We are a company focused on building valuable and measurable digital products and tools for our clients to delight their audiences: leads, prospects, customers and sales teams.

What is iTVMotion?

Interactive Motion (iTVMotion) is æBIGMARK's digital service aimed at helping companies transform existing content into educational and transactional digital assets for their audiences. It provides you with services to create valuable digital content. If helping your leads and prospects and increasing customer loyalty are key business goals of your company, then iTVMotion can help. We help you build the products and tools they need to further engage with your company.

Why you should start building your content platform

Your leads, prospects and customers are asking for more information, want to learn and be delighted with valuable and useful content from your company. Having a well-designed set of educational content assets centralized on a platform is of immense help, specially when it comes to delivering and monitoring. You might have a platform already, such as your CMS, LMS, website or social media. If that’s the case, you will need to focus on creating the magic: Educational and Transactional content.

How can you start building your audience?

The first step is to understand that your audience wants more from your company. They have needs and challenges that you can help with by providing useful and valuable content through educational tools. How It Works.

Why you should know about your leads and prospects

The more you know about your leads and prospects the more value and help you will be able to give them to guide them in fulfilling their needs. This will inevitably help build trust; which is the base of a long-term relationship. You achieve this by providing helpful educational content. Leads and prospects who read a brand’s educational content are more likely to do business with that brand.

What can you do to better understand your customers?

Be in contact with them. Help them by providing valuable advice and education will give you many opportunities to better understand what their pains, needs and challenges are. With a consistent delivery of valuable content through educational and measurable tools; you build credibility and trust, but most importantly you start receiving information on their preferences and behaviour; which will give you more insight on how to better serve them. Additionally, it will help you create more content ideas and map them to every stage of your customers lifecycles. Customers who read a brand’s educational content are more likely to continue doing business with that brand.

Why you need educational content for your leads, prospects and customers

When it comes to driving profitable customer action and as an elemental part of your company’s overall marketing investment; delivering educational content is a key strategic component focused on creating and distributing valuable, relevant, and consistent tools aimed at helping your audience in order to increase trust; attract and retain them.

What if you have some ideas for your audience you want to implement?

We love to hear about our clients’ ideas. We facilitate things for your ideas to turn into digital products and tools that your audience would enjoy and you can monitor.

BRING YOUR IDEAS INTO LIFE

We help you transform your existing content and ideas into valuable tools for your audience to enjoy.


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